Featured News


America's Most Reputable Companies 2018 - Forbes

April 17, 2018 - Some of the world’s largest corporations have been very busy with reputation damage control in recent years. Data breaches, fake news proliferation, sexual harassment allegations and gun control rallies have combined to send shockwaves through the global business community, but the United States has been hit particularly hard.


LEGO on their #2 Ranking in Global RepTrak® 100

Hear from LEGO Group CEO Niels B. Christiansen on why reputation and stakeholder perception matters. LEGO has made great strides in sustainability, aligning product with purpose.


Mars on Their Top 100 Reputation 

Our Reputation Ranking is a Real Honor, But We’re Not Letting It Turn Our Head

Andy Pharoah, Vice President, Corporate Affairs & Strategic Initiatives at Mars

March 15, 2018 - Mars isn’t big on tooting our own horn. We don’t like to boast and that’s the way it’s been for more than a century. All along, we’ve been pleased to let our brands – from M&M’S®, Snickers® and Extra®, to Pedigree® Royal Canin®, Banfield Pet Hospital® and Uncle Ben’s®-- speak for themselves. But after much discussion and even some disagreement, we made a conscious decision to start sharing our story. [ More ] 

RI In the News

Philips - The Most Reputable Company in the Netherlands - Press Center

April 26, 2018 - Philips has once again been named as the most reputable company in the Netherlands. For the eleventh year in a row, it has received the prestigious Reputation Award following the annual RepTrak® rankings carried out by the Reputation Institute Benelux.

Trusting Pharma - Pharma Times

April 23, 2018 - Look at the news pages and you will quickly find that there is little love lost for the pharmaceutical industry. The high-profile case of Martin Shkreli coupled with regular stories of price rises, payments to healthcare professionals and aggressive – and sometimes very creative – attempts at patent protection have done nothing to help the perception gap that surrounds the industry.

UK RepTrak 2018 Reveals Reputation Decline for the First Time in 10 Years - Communicate

April 23, 2018 - For the first time in 10 years, the reputation of companies operating in the UK has decreased. Financial services firms and big businesses in the UK were the ones whose reputation was affected the most by the financial crisis and has yet to recover fully.

The reputation of companies operating in the UK declines for the first time since 2008, claims research - PR Moment

April 23, 2018 - The reputation of companies operating in the UK has declined overall for the first time since the financial crisis in 2008, according to the latest UK RepTrak study, from research and advisory firm Reputation Institute.

Which firms' reputations have risen in 2018, and which have plunged? - PR Week

April 22, 2018 - The reputation of companies operating in the UK has declined for the first time since 2008, says a new report that lists which firms have seen their reputations soar and plunge this year.

Air New Zealand is still the most reputable company in Australia, but not at home -Marketing Mag

April 19, 2018 - Air New Zealand is still the most reputable brand in Australia according to the Reputation Institute, taking the top ranking on the annual ‘Reptrak’ survey. Last year it beat out Mazda Australia to take first place, ahead of JB HiFi, Toyota and Qantas Airways.

Commonwealth Bank's reputation ranking hammered amid scandals - Financial Review

April 18, 2018 - Commonwealth Bank's corporate reputation has taken a battering after a year in which it was embroiled in a series of scandals and saw the departure of its chief executive and a number of executives.

Hasbro Named One of America's Most Reputable Companies - Financial Times

April 18, 2018 - Reputation Institute Ranks Public Perception of Companies Based on Citizenship, Governance, Innovation and More.

America's Most Reputable Companies 2018 - Forbes

April 17, 2018 - Some of the world’s largest corporations have been very busy with reputation damage control in recent years. Data breaches, fake news proliferation, sexual harassment allegations and gun control rallies have combined to send shockwaves through the global business community, but the United States has been hit particularly hard.

Campbell Soup's getting a reputation - Courier Post

April 17, 2018 - These might seem like tough times for Campbell Soup Co., with a sales slump for its namesake product, pressure on profits and a recent reorganization for top management. But the global food firm’s image couldn’t be better, a research firm said Tuesday.

Hasbro Named One of America’s Most Reputable Companies - Business Wire

April 17, 2018 - Hasbro, Inc. announced today that it is has ranked among American’s Most Reputable Companies by the Reputation Institute, the world’s foremost research and advisory firm focused solely on corporate reputations.

Corporate Social Responsibility Can Actually Be a Competitive Advantage, So Where's Your CSR Program? - Entrepreneur

April 11, 2018 - In these politically turbulent times, corporate social responsibility (CSR) is growing in importance, putting more pressure on up-and-coming entrepreneurs to adopt a social responsibility and/or sustainability strategy to boost their visibility and competitiveness. Why are CSR strategies growing in importance?

Building on Mission Makes a Strong Culture and Happy Workers - Appirio Resource Hub

April 9, 2018 - Many companies today combat that negative corporate image, by dedicating time and resources toward environmental sustainability, just causes, and charities. By expressing their mission and purpose, businesses show that they have a conscience, while simultaneously leveraging their CSR programs to engage their workers.

Building a Better Company: 3 Ways ‘Giving Back’ Helped Our Startup Scale - The Scalable

April 9, 2018 - Based on our experiences building a socially responsible business, with a social project called Africa’s Got Digital Talent, we have found that our mission to give back has helped our company tremendously. Here are three ways that giving back can help a startup scale.

Rolex, Lego and Google Top Reputation Institute's 2018 Global RepTrak® 100 - Ethical Marketing News

April 8, 2018 - "The reputation bubble has burst. Companies are down by an average of 1.4 points globally, representing the first major decline since the end of the Great Recession," said Stephen Hahn-Griffiths, Executive Partner and Chief Research Officer for Reputation Institute.

Lessons from Morgan Stanley's Silence in the Face of a Physical Abuse Issue - PR Newswire

April 6, 2018 - For almost one week after a March 28 front-page story in the New York Times with the headline, "Morgan Stanley Knew of a Star's Alleged Abuse. He Still Works There," Morgan Stanley had little to say.

Aflac Recognized for Social Responsibility - PR Newswire

April 4, 2018 - Aflac, the leader in voluntary insurance sales at U.S. worksites, announced today that it has been named winner of PR News' 2018 CSR Awards and Nonprofit PR Awards for its Corporate Social Responsibility Report. Aflac's 2016 CSR Report, "Everyone Has the Power to Do Good," features employees and independent sales agents who have championed social responsibility efforts in their respective communities.

Global Reputations Tumble - PR Moment

March 26, 2018 - Many leading brands are failing to hold on to their reputations, despite being more aware of the value of this intangible asset. This is according to the latest Global RepTrak study, from the research and advisory firm Reputation Institute.

Tiffany Fails Where Rolex Wins: Insights Into Tiffany's Latest Financial Report - Forbes

March 26, 2018 - Tiffany & Company just delivered some happy news to its stakeholders. Following a strong two-month holiday season, when net sales increased 8%, the company posted a full year sales increase of 4% to reach $4,2170m worldwide.

Philips ranks 19th in Reputation Institute's ‘Global RepTrak 100 - Most Reputable Companies in the World’ - Philips News Center

March 19, 2018 - Philips has risen to the 19th position in the 2018 Global RepTrak 100 (RT100), which ranks the most reputable companies in the world. The list was also highlighted in this recent Forbes article.

Rolex 'Most Reputable Global Brand' for Third Straight Year - SWI

March 19, 2018 Swiss watch brand Rolex has topped a ranking of the world’s most reputable brands for a third year in a row. 

Facebook Backlash: Failure to Disclose Political Firm's Profile Access Draws Scrutiny- USA Today

March 18, 2018 "Facebook has been on trial in the past 12 months in the court of public opinion," said Stephen Hahn-Griffiths, chief research officer at the Reputation Institute, which assesses public attitudes. "'Can I still trust Facebook?' is the question the general public is asking themselves."

How Do Companies Earn Top Marks for Reputation? LexisNexis Business

March 16, 2018 - This expert Q&A features Stephen Hahn-Griffiths, executive partner and chief research officer at the Reputation Institute. 


March 15, 2018 - Today, Reputation Institute released the annual RepTrak®100 survey. The LEGO Group maintains its rank from last year as the second-most highly regarded company in the world when it comes to corporate reputation. Chief Executive Officer of the LEGO Group, Niels B. Christiansen, commented on the results...


March 15, 2018 - The announcement came this morning from the Reputation Institute (RI), which conducts the world’s largest corporate reputation study of its kind, the Global RepTrak 100 (RT100). Based on more than 230,000 individual ratings collected in the first quarter of 2018, the global study includes comparative rankings, demographic trends, and unique insights into the dynamics behind reputational impact.

The World's Most Reputable Companies 2018 - Forbes

March 15, 2018 - The last few years have been tumultuous, to say the least, and if leaders on the world stage have learned anything, it’s that reputation is a fragile thing. Events ranging from the divisive outcomes of the Brexit vote and the U.S. presidential election to the emergence of fake news and #MeToo have hammered home that point, and now large companies are learning that lesson as well.

Banks Wrestle with Sense of Futility on Sexual Harassment - American Banker

March 12, 2018 - As titans of entertainment and media resign over sexual harassment charges, many bankers argue that their industry already had its reckoning two decades ago and is largely free of the worst problems as a result. 

Lidl Ireland To Reduce Plastic Packaging By 20% In Five Years - European Supermarket Magazine

March 9, 2018 - Lidl Ireland has announced new targets for plastic reduction in its own-brand packaging, as part of wider sustainability efforts.

The Future of Reputation Management is Data Capture and Analysis - AI Week

March 9, 2018 - Thinking back to last year, why does a massive data breach at Equifax force out the CEO but a similar breach at Yahoo is almost shrugged off? 

Bord Bia earns best CSR reputation in Ireland accolade - The Reputations Agency

March 9, 2018 - Bord Bia has been named as the organisation with the best Corporate Social Responsibility (CSR) reputation in Ireland, according to results of the latest Ireland CSR RepTrak® study, announced by The Reputations Agency today.


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About Us

Reputation Institute is the world's leading research and advisory firm for reputation. We provide senior communications and marketing executives at global companies the single-best way to measure, communicate and manage reputation performance. With this insight, companies can protect their reputations, analyze risks and drive competitive advantage. We serve as clients more than 400 of the top Global 1,000 companies.

Our RepTrak® model analyzes the reputations of companies and is best known as the Forbes-published Global RepTrak® 100. Underlying the model is the RepTrak® methodology, the global gold standard for measuring reputation.