RI In the News

How Rolex is Fighting Off the Smartwatch - Management Today

July 26, 2018 - Rolex is a stalwart of the Reputation Institute's annual RepTrak list, for example, rising to number one this year in the annual survey of nearly 300 companies and over 30,000 respondents. 

Canada is No Longer the Most Reputable Country in the World - Insauga

July 18, 2018 - Canada has officially lost its title of hte world's most reputable country, according to the Reputation Institute's annual Country REpTrak rankings, aka. the world's largest survey of country reputations. 

Banks Stumble Among Consumers - Herald-Tribune

July 9, 2018 - In an annual survey by the Reputation Institute and American Banker, the public's perception of the banking industry rated at a lower level than it did the previous year."

Bank Reputations Fall for the First Time in Five Years: 2018 Survey - American Banker

June 28, 2018 - "There has been a global erosion of trust around corporations, not even specific to banking, but corporations in general," said Bradley Hecht, a senior managing director with the Reputation Institute.

U.S Ranks Low Among World's Most Reputable Countries - U.S. News & World Report

June 27, 2018 - America's image has taken a hit in the Donald Trump era, and 33 countries are currently viewed as more reputable nations, according to the 2018 ranking from the aptly named Reputation Institute.

Walmart's Image Takes a Dive Despite Effort to Alter Narrative - Bloomberg

June 25, 2018 - “Doing the right thing is one thing,” said Stephen Hahn-Griffiths, chief reputation officer at the institute, referring to Walmart’s worsening numbers. “Getting the credit for it is another.”

The Most Reputable Country in the World Is... - USA Today

June 23, 2013 - Sweden, known for its generous social benefits and commitment to gender  equality, is considered the most reputable country in the world, according to an annual ranking by the Reputation Institute.

These are the Most - and Least - Reputable Drug Companies in the World - Business Insider

June 20, 2018 - Drug companies have been hit hard this year. Public opinion, trust and reputation of pharmaceutical companies appear to be eroding. 

What Can Pharmaceutical Companies do to Feel Better About Reputation - Pharmaceutical Executive 

June 14, 2018 - The pharma industry is in decline. According to RI's most recent study, the reputation of pharma companies might get even worse before it gets any better.

Data, Trust, and Reputation - Communication Director

May 29, 2018 - Why the Facebook case should cause chief communication officers to be worried about the reputation cost of data.

Amazon/Trump: Going Postal - Financial Times

May 21, 2018 - Mr. Trump cannot be confident of winning a popularity contest with Amazon, which is the 10th most reputable US company, according to an annual survey by the Reputation Institute. 

The World's Most Reputable CEOs 2018 - Forbes

May 17, 2018 - “CEOs who take a stand, who align with important public policy issues—especially related to measures about citizenship and governance—rank disproportionately higher.”

Huawei is Better than Apple in the Eyes of Chinese Consumers Despite Their Preferences for Global Companies, a New Poll Reveals - South China Morning Post

May 16, 2018 - Chinese consumers believe that Huawei ‘stands out from the crowd’ and is more ‘genuine’ than Apple.

Company Reputations in China are Under More Scrutiny - CNBC 

May 15, 2018 - Nicolas Georges Trad of the Reputation Institute says that consumers in China know and expect more from companies now, making it harder to maintain strong reputations.

Welcome to the World, Baby. Here's $1,000 from the Bank - American Banker

May 3, 2018 - Fifth Third wanted something more than jingles and funny punchlines. It wanted to connect with people on an emotional level.

How Big is Levi's 'Too Dirty to Wear' PR Problem? - Forbes

May 2, 2018 - “Levi’s is an example of a company that is caught at the cross-hairs of trying to do the right thing in being environmentally responsible, but not getting the credit it deserves for all its environmental initiatives” - Stephen Hahn-Griffiths, RI

US Corporate Reputations Decline; Brands Face Authenticity Deficit - Marketing Charts

April 27, 2018 - Corporate reputations in the US have diminished this year compared to 2017, according to Reputation Institute's US RepTrak® 100 presentation. 

Philips - The Most Reputable Company in the Netherlands - Press Center

April 26, 2018 - Philips has once again been named as the most reputable company in the Netherlands. For the eleventh year in a row, it has received the prestigious Reputation Award following the annual RepTrak® rankings carried out by the Reputation Institute Benelux.

Trusting Pharma - Pharma Times

April 23, 2018 - Look at the news pages and you will quickly find that there is little love lost for the pharmaceutical industry. The high-profile case of Martin Shkreli coupled with regular stories of price rises, payments to healthcare professionals and aggressive – and sometimes very creative – attempts at patent protection have done nothing to help the perception gap that surrounds the industry.

UK RepTrak 2018 Reveals Reputation Decline for the First Time in 10 Years - Communicate

April 23, 2018 - For the first time in 10 years, the reputation of companies operating in the UK has decreased. Financial services firms and big businesses in the UK were the ones whose reputation was affected the most by the financial crisis and has yet to recover fully.

The reputation of companies operating in the UK declines for the first time since 2008, claims research - PR Moment

April 23, 2018 - The reputation of companies operating in the UK has declined overall for the first time since the financial crisis in 2008, according to the latest UK RepTrak study, from research and advisory firm Reputation Institute.

Which firms' reputations have risen in 2018, and which have plunged? - PR Week

April 22, 2018 - The reputation of companies operating in the UK has declined for the first time since 2008, says a new report that lists which firms have seen their reputations soar and plunge this year.

Air New Zealand is still the most reputable company in Australia, but not at home - Marketing Mag

April 19, 2018 - Air New Zealand is still the most reputable brand in Australia according to the Reputation Institute, taking the top ranking on the annual ‘Reptrak’ survey. Last year it beat out Mazda Australia to take first place, ahead of JB HiFi, Toyota and Qantas Airways.

Commonwealth Bank's reputation ranking hammered amid scandals - Financial Review

April 18, 2018 - Commonwealth Bank's corporate reputation has taken a battering after a year in which it was embroiled in a series of scandals and saw the departure of its chief executive and a number of executives.

Hasbro Named One of America's Most Reputable Companies - Financial Times

April 18, 2018 - Reputation Institute Ranks Public Perception of Companies Based on Citizenship, Governance, Innovation and More.

America's Most Reputable Companies 2018 - Forbes

April 17, 2018 - Some of the world’s largest corporations have been very busy with reputation damage control in recent years. Data breaches, fake news proliferation, sexual harassment allegations and gun control rallies have combined to send shockwaves through the global business community, but the United States has been hit particularly hard.

Campbell Soup's getting a reputation - Courier Post

April 17, 2018 - These might seem like tough times for Campbell Soup Co., with a sales slump for its namesake product, pressure on profits and a recent reorganization for top management. But the global food firm’s image couldn’t be better, a research firm said Tuesday.

Hasbro Named One of America’s Most Reputable Companies - Business Wire

April 17, 2018 - Hasbro, Inc. announced today that it is has ranked among American’s Most Reputable Companies by the Reputation Institute, the world’s foremost research and advisory firm focused solely on corporate reputations.

Corporate Social Responsibility Can Actually Be a Competitive Advantage, So Where's Your CSR Program? - Entrepreneur

April 11, 2018 - In these politically turbulent times, corporate social responsibility (CSR) is growing in importance, putting more pressure on up-and-coming entrepreneurs to adopt a social responsibility and/or sustainability strategy to boost their visibility and competitiveness. Why are CSR strategies growing in importance?

Building on Mission Makes a Strong Culture and Happy Workers - Appirio Resource Hub

April 9, 2018 - Many companies today combat that negative corporate image, by dedicating time and resources toward environmental sustainability, just causes, and charities. By expressing their mission and purpose, businesses show that they have a conscience, while simultaneously leveraging their CSR programs to engage their workers.

Building a Better Company: 3 Ways ‘Giving Back’ Helped Our Startup Scale - The Scalable

April 9, 2018 - Based on our experiences building a socially responsible business, with a social project called Africa’s Got Digital Talent, we have found that our mission to give back has helped our company tremendously. Here are three ways that giving back can help a startup scale.

Rolex, Lego and Google Top Reputation Institute's 2018 Global RepTrak® 100 - Ethical Marketing News

April 8, 2018 - "The reputation bubble has burst. Companies are down by an average of 1.4 points globally, representing the first major decline since the end of the Great Recession," said Stephen Hahn-Griffiths, Executive Partner and Chief Research Officer for Reputation Institute.

Lessons from Morgan Stanley's Silence in the Face of a Physical Abuse Issue - PR Newswire

April 6, 2018 - For almost one week after a March 28 front-page story in the New York Times with the headline, "Morgan Stanley Knew of a Star's Alleged Abuse. He Still Works There," Morgan Stanley had little to say.

Aflac Recognized for Social Responsibility - PR Newswire

April 4, 2018 - Aflac, the leader in voluntary insurance sales at U.S. worksites, announced today that it has been named winner of PR News' 2018 CSR Awards and Nonprofit PR Awards for its Corporate Social Responsibility Report. Aflac's 2016 CSR Report, "Everyone Has the Power to Do Good," features employees and independent sales agents who have championed social responsibility efforts in their respective communities.

Global Reputations Tumble - PR Moment

March 26, 2018 - Many leading brands are failing to hold on to their reputations, despite being more aware of the value of this intangible asset. This is according to the latest Global RepTrak study, from the research and advisory firm Reputation Institute.

Tiffany Fails Where Rolex Wins: Insights into Tiffany's Latest Financial Report - Forbes

March 26, 2018 - Tiffany & Company just delivered some happy news to its stakeholders. Following a strong two-month holiday season, when net sales increased 8%, the company posted a full year sales increase of 4% to reach $4,2170m worldwide.

Philips ranks 19th in Reputation Institute's ‘Global RepTrak 100 - Most Reputable Companies in the World’ - Philips News Center

March 19, 2018 - Philips has risen to the 19th position in the 2018 Global RepTrak 100 (RT100), which ranks the most reputable companies in the world. The list was also highlighted in this recent Forbes article.

Rolex 'Most Reputable Global Brand' for Third Straight Year - SWI

March 19, 2018Swiss watch brand Rolex has topped a ranking of the world’s most reputable brands for a third year in a row. 

Facebook Backlash: Failure to Disclose Political Firm's Profile Access Draws Scrutiny- USA Today

March 18, 2018"Facebook has been on trial in the past 12 months in the court of public opinion," said Stephen Hahn-Griffiths, chief research officer at the Reputation Institute, which assesses public attitudes. "'Can I still trust Facebook?' is the question the general public is asking themselves."

How Do Companies Earn Top Marks for Reputation? LexisNexis Business

March 16, 2018 - This expert Q&A features Stephen Hahn-Griffiths, executive partner and chief research officer at the Reputation Institute. 


March 15, 2018 - Today, Reputation Institute released the annual RepTrak®100 survey. The LEGO Group maintains its rank from last year as the second-most highly regarded company in the world when it comes to corporate reputation. Chief Executive Officer of the LEGO Group, Niels B. Christiansen, commented on the results...


March 15, 2018 - The announcement came this morning from the Reputation Institute (RI), which conducts the world’s largest corporate reputation study of its kind, the Global RepTrak 100 (RT100). Based on more than 230,000 individual ratings collected in the first quarter of 2018, the global study includes comparative rankings, demographic trends, and unique insights into the dynamics behind reputational impact.

The World's Most Reputable Companies 2018 - Forbes

March 15, 2018 - The last few years have been tumultuous, to say the least, and if leaders on the world stage have learned anything, it’s that reputation is a fragile thing. Events ranging from the divisive outcomes of the Brexit vote and the U.S. presidential election to the emergence of fake news and #MeToo have hammered home that point, and now large companies are learning that lesson as well.

How Aflac, Astellas and Carnival Balance Social Action with Their Core Business Messages - PR News

March 13, 2018 - Not long ago, companies were counseled to stay out of politics and social causes; “stick to business and you won’t offend customers or potential customers,” was thought to be the best route. Things have changed...

Banks Wrestle with Sense of Futility on Sexual Harassment - American Banker

March 12, 2018 - As titans of entertainment and media resign over sexual harassment charges, many bankers argue that their industry already had its reckoning two decades ago and is largely free of the worst problems as a result. 

Lidl Ireland To Reduce Plastic Packaging By 20% In Five Years - European Supermarket Magazine

March 9, 2018 - Lidl Ireland has announced new targets for plastic reduction in its own-brand packaging, as part of wider sustainability efforts.

The Future of Reputation Management is Data Capture and Analysis - AI Week

March 9, 2018 - Thinking back to last year, why does a massive data breach at Equifax force out the CEO but a similar breach at Yahoo is almost shrugged off? 

Bord Bia earns best CSR reputation in Ireland accolade - The Reputations Agency

March 9, 2018 - Bord Bia has been named as the organisation with the best Corporate Social Responsibility (CSR) reputation in Ireland, according to results of the latest Ireland CSR RepTrak® study, announced by The Reputations Agency today.

Blame Canada: Trump paints us as suave international swindlers - The Globe and Mail

Feruary 28, 2018 - To hear Donald Trump tell it, Canada is a suave international swindler, repeatedly conning American leaders and waltzing away with his country's money.

Dublin receives its highest ranking ever in reputation index - Big News Network

February 26, 2018 - In the latest City RepTrak list, Dublin was awarded its highest ranking ever. In the Reputation Index, Dublin was ranked as the 17th most reputable city in the world.

Chipotle continues recovery - Leader Telegram

February 16, 2018 - Chipotle Mexican Grill is trying to save its lunch. Once the darling of Wall Street, the fast-casual restaurant chain known for supersized burritos is crawling back from a series of food scares involving E.Coli and norovirus in 2015, and again last year, that cratered the company’s stock price, hurt its reputation and left customers reeling.

PR 'trumps advertising' for public choosing energy supplier - PR Week

February 12, 2018 - Positive media coverage and a good reputation in the press appear to be more influential than good advertising for consumers choosing their next energy company, according to research by a new renewable energy specialist.

Hallmark is more than a century old but has it lost its emotional heart online? - Philly Inquirer

February 9, 2018 - Hallmark turned 108 years old last month. With more than a century as an emotional connector, the conglomerate with $4 billion in annual sales creates 10,000 new and redesigned greeting cards every year. On Valentine’s Day, this Wednesday, Hallmark’s busiest day of the year along with Mother’s Day, it plans to roll out new vinyl record cards, with 45 rpm discs.

Reputation Institute acquires Mettle Consulting - Research Live

February 8, 2018 - Reputation Institute, the research and advisory firm for reputation, has acquired London-based media analytics company Mettle Consulting. The acquisition will bring digital data science to Reputation Institute’s RepTrak reputation measurement methodology.

The Financial Fallout Of Celebrity Endorser Misconduct - Forbes

February 5, 2018 - A celebrity endorsement can help with brand positioning immensely — skyrocketing sales and increasing the endorser’s celebrity profile, while also serving to extol the virtues of a product or service for the consumer. While this strategy is as old as marketing itself, there are also risks associated with celebrity endorsements, as evinced by recent sexual misconduct throughout the ranks of some of the most prominent men in the U.S.

Amazon’s Customer Loyalty Is Amazing: Time to Become a Third-Party Seller? - Furniture World

February 2, 2018 - Amazon’s results over the past holiday season are mind-blowing. While the company holds some data close to its vest, like the number of customers that ordered and the dollar amounts those orders represented, it reported that this past Cyber Monday was the single biggest shopping day in Amazon’s history, surpassing Prime Day 2017, which until then was its biggest day ever.

Businesses must act on poor corporate governance, not just say they will - Real Business

January 24, 2018 - A myriad of companies suffered crises last year that threatened, if not destroyed their reputations, which shows the importance of acting on poor corporate governance.

Ikea Gets No Respect, But It Should - Forbes

January 17, 2018 - Ikea is often the butt of jokes. From the unintelligible instructions required to assemble its furniture and the unpronounceable names for the 9,500 products it sells to its meatballs, Ikea is more often laughed at than taken seriously in home furnishing circles.

Vancouver named one of the world's top 10 most reputable cities - Daily Hive

January 17, 2018 - Once again, Vancouver made the top 10 ranking of the world’s most reputable cities in a survey by the Reputation Institute’s City RepTrak.

With A Blank Slate, Cincinnati Redraws Tourism Strategy - Media Post

January 16, 2018 - Advocates for Cincinnati, Ohio, realized they needed to make a change to attract visitors to its region, which includes the metropolitan city, northern Kentucky, and southeast Indiana.

Questionable practices: Which industry has the worst ethical reputation? - PR Week

January 11, 2018 - Energy companies are viewed as the least ethical by the public, according to new research by Reputation Institute.

Four ways to improve CSR and communicate vision - Irish Independent

January 7, 2018 - As we move into the first full working week of the new year, now is a good time to point out that Corporate Social Responsibility is the key driver of any company's public image.

Regional Brands Damaged by Catalan Referendum, Says Report - Communicate Magazine

January 5, 2018 - While 2017 is over, its many tumultuous events remain fresh in the mind. From disasters to scientific breakthroughs to a move towards global gender equality, perhaps one of the most reported-on events was another referendum.

Royal Flying Doctor Service Again Tops Charity Reputation Index - Pro Bono News

December 22, 2017 - The Royal Flying Doctor Service (RFDS) has consolidated its place as Australia’s most trusted charity, coming out on top of the annual Charity Reputation Index for the seventh year in a row.

Why brands need purpose in the age of Equifax and fake news - The Drum

December 19, 2017 - We’ve all read about Equifax not only compromising the data of 145 million Americans but also poorly dealing with the aftermath. Digital giants have suffered after the revelations of how fake news and ads purchased by foreign adversaries on their platform may have swayed the electorate during the 2016 race for the White House.

The Catalan Crisis Could Cause Spain to Lose 12 Billion Euros - International Travel News

December 14, 2017 - The Spanish economy may lose up to ' 12 billion as a result of the recession in the tourism sector because of the Catalonian crisis. These data is reported in "Rasson" and BGNES, citing the research company "Reputation Institute".

Place branding: perception and reality - Transform Magazine

December 13, 2017 - Establishing a place brand can help counter the negative perceptions people may have of cities, regions and countries. Amy Sandys discusses the impact a brand can have on tourism, economics, local pride and reputation.

Increasing Value through Reputation Management - Latin Trade

December 5, 2017 - In a very interesting congress about reputation in Rio de Janeiro last September, Prof. Cees van Riel from the Reputation Institute, showed that investments made throughout many years in reputation management has increased the sustainable perception of image and created value.

Matt Lauer's exit from 'Today' could hurt the show's ratings — and morning TV - L.A. Times

November 29, 2017 - In the nearly 66-year history of NBC’s “Today,” the program that invented morning television, all of its stars have been considered part of an extended family.

The Trump Presidency: Reputation Is Everything (And His Is In A Slump) - Forbes

November 20, 2017 - The presidency of Donald Trump is less than a year old, but in that time his reputation as a leader has taken a marked downturn from levels that weren’t high to begin with.