Global RepTrak® - Annual Ranking of Most Reputable Companies Worldwide

New research! The 2018 Global RepTrak® 100 is now available!


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Most Reputable Companies in the World in 2018 

Congratulations to all the companies in our Top 100 study!


Why Global RepTrak® 100 Matters To You 

The insights generated through the Global RepTrak® 100 study can help executives:

  • Get clarity on what consumers want in return for their trust and support
  • Map the reputation of the company across the 15 largest economies with one single lens
  • Identify reputation risks and opportunities with consumers
  • Guide marketing and communication plans to improve return on investment 

 Learn more about how you can get Global RepTrak® for your organization.


Global RepTrak® 100 Video Insights - LEGO Group


Hear from LEGO Group CEO Niels B. Christiansen on why reputation and stakeholder perception matters. LEGO has made great strides in sustainability, aligning product with purpose.


2018 Global RepTrak® Top 100 - Rankings & Pulse Scores


2018 Global RepTrak Top 100 Companies

[ Download Full Top 100 Report ]


Global RepTrak® 100 Featured News



The World's Most Reputable Companies 2018 - Forbes

March 15, 2018 - The last few years have been tumultuous, to say the least, and if leaders on the world stage have learned anything, it’s that reputation is a fragile thing. Events ranging from the divisive outcomes of the Brexit vote and the U.S. presidential election to the emergence of fake news and #MeToo have hammered home that point, and now large companies are learning that lesson as well. [ Read More ]




What It Takes to be a Top 10 Most Reputable Company Worldwide - RI Blog

Reputation Institute’s Global RepTrak® 100 uncovers the world’s most reputable companies in innovation, governance, citizenship and more. In 2018, the reputations of companies, leaders, and countries filled the headlines. Check out some insights from our reputation experts to your Corporate Communications team.

[ Read More ]  



Previous Global RepTrak® 100s

See how corporate reputations change over time! Access our previously published Global RepTraks.

Recent Research


2018 US RepTrak®

See the top 100 companies in the US.

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2018 Global RepTrak
Discover the world's most reputable companies for 2018. 

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